Modern commerce is borderless, instant, but also vulnerable. From fraud rings exploiting lenient sign-up flows to repeat offenders bypassing bans with deepfakes, digital marketplaces are in an identity verification arms race. Understanding how biometric threats evolve, and how identity proofing practices shape trust, is critical.
From tracking biometric fraud trends, detection gaps, and compliance shifts impacting global retail ecosystems.
Biometric identity fraud has evolved. So must the retail industry interpret, detect, and prevent it.
Global retail sector fraud losses projected for upcoming years
Report identity-related abuse, such as duplicate seller accounts and account takeovers
Marketplace users say trust signals affect where they shop or sell
Retailers and platform operators face fraud that’s no longer just transactional; it’s systemic and identity-based.
Fraudsters rotate identities to exploit promotions or evade suspensions
Fake vendor profiles used to scam buyers or manipulate reviews
Stolen credentials turned into instant chargebacks
Use of AI-manipulated imagery to impersonate legitimate users
EU DSA and FTC rules demand better fraud disclosure and trust enforcement
Facia offers research-backed reporting and analysis on:
Get data-driven insight into how bad actors use face-altering tech, identity stitching, and 1:N search evasion.
Understand where and why ID and face match systems fail in retail onboarding, and the cost in trust.
Track how global regulations like the EU Digital Services Act, GDPR, and CCPA impact identity risk obligations.
Connect face data to session anomalies, proxy use, and identity switching patterns.
Prevent serial fraudsters from rejoining under new biometric identities
Understand which signals (face match, doc verification, device trust) drive the most user confidence
Benchmark identity risk controls against frameworks like DSA, OFAC, and AML-FT
Identify clusters of fraudulent sellers using identical biometric signatures
Retail platforms no longer ask “Can we verify this user?” but instead: “Do we know how identity-based fraud enters our system, and how to stop it?”
Facia empowers teams with:
As marketplaces scale across regions and user types, identity becomes the foundational trust currency. Facia helps retail leaders decode, benchmark, and monitor biometric identity risks, ensuring commerce doesn’t collapse under impersonation, spoofing, or synthetic actors.
