Every digital interaction begins with a single question: Who are you?
From finance to healthcare, crypto to retail, every digital sector faces a new identity battleground. In healthcare, the wrong answer costs lives. In finance, it drains billions. In marketplaces, it destroys trust. In crypto, it threatens the entire promise of decentralization.
Facia delivers the knowledge, research, and insights that help industry leaders understand biometric identity intelligence and make informed decisions about their security future.
Identity fraud doesn’t respect industry boundaries. It adapts, evolves, and exploits weaknesses wherever systems fail to keep pace with innovation.
No matter the sector, the attack vectors converge:
Real data fragments stitched into convincing fake personas that pass traditional checks
AI-generated faces, 3D masks, and manipulated videos that fool even trained human reviewers
One fraudster, dozens of identities—rotating through systems to abuse promotions, governance, or benefits
Fragmented approaches to KYC, AML, GDPR, and HIPAA create exploitable vulnerabilities
Compromised credentials weaponized for financial theft, data breaches, and reputational damage
Facia doesn’t believe in generic security advice. We believe in deep-dive research, industry-specific analysis, and knowledge resources that help you understand the identity landscape relevant to your sector.
43% of healthcare organizations report patient misidentification as a persistent operational challenge
$485 Billion in annual fraud losses across the global financial sector
$2.2 Billion in crypto fraud losses between 2021-2024, with identity fraud at the center
$107 Billion projected retail fraud losses by 2029
Facia exists to educate, inform, and empower. We provide the independent research, analysis, and strategic frameworks that help you make the right identity security decisions for your organization.
Our insights come from studying real-world fraud patterns, regulatory developments, and emerging biometric threats across industries.
Understand how fraud techniques migrate from crypto to finance, from retail to healthcare—and prepare accordingly.
We track how HIPAA, GDPR, FATF, CCPA, the EU Digital Services Act, and dozens of other regulations impact biometric identity verification.
Stay informed about deepfake technology advances, synthetic identity generation techniques, presentation attack methods, and behavioral fraud patterns.
Beyond theory, we provide actionable frameworks for evaluating liveness detection approaches, understanding verification accuracy tradeoffs, and building privacy-respecting identity systems.
Explore zero-knowledge proofing, on-device biometrics, federated identity systems, and other approaches that balance security requirements with user privacy rights.
We analyze emerging biometric threats, fraud pattern evolution, and regulatory developments across industries and geographies.
We provide comprehensive guides, implementation frameworks, and compliance mapping that demystify complex identity verification.
We give you the knowledge to evaluate solutions, assess risks, and build strategies independently without vendor pressure.
Explore our industry-specific knowledge bases and discover what matters most in your sector.