About Us

Who We Are

Facia is a global intelligence hub dedicated to the study, analysis, and advancement of biometric identity verification. We provide in-depth research, industry benchmarking, and threat intelligence to help organizations make informed decisions about facial recognition, liveness detection, and fraud prevention technologies.

We are not a software vendor, but our role is to equip decision-makers with unbiased insights, practical frameworks, and data-backed strategies so they can choose, integrate, and operate identity systems with confidence.

Subtypes of Identity Verification and Biometric Updates

Our Mission

To empower enterprises, governments, and technology providers with actionable intelligence that makes identity verification more secure, more inclusive, and more resilient against evolving threats.

Our Areas of Focus

Biometric Authentication Research

Studying how facial recognition, fingerprint, iris, and multi-modal systems perform in real-world environments.

Fraud Detection & Threat Analysis

Tracking emerging attack vectors, from deepfakes and AI-generated identities to credential stuffing and synthetic fraud.

Technology Benchmarking

Comparing the accuracy, speed, and reliability of leading verification systems.

Regulatory & Compliance Monitoring

Interpreting how GDPR, CCPA, FATF, ISO standards, and local laws impact identity verification.

Privacy-Centric Design Principles

Promoting architectures that protect user data without compromising security.

Stakes for Identity Verification

Why Our Work Matters in the Era of Misinformation

The stakes for identity verification have never been higher. Fraudsters are using advanced AI to bypass traditional systems, regulators are tightening compliance requirements, and users expect authentication to be instantaneous and frictionless. Facia bridges the gap between security, compliance, and user experience by delivering the intelligence needed to balance all three.

Our Audience

We serve a broad range of stakeholders:

Enterprises & Financial Institutions

Seeking to reduce fraud without driving away customers.

Government Agencies

Deploying secure citizen verification programs.

Technology Providers

Building or improving biometric and authentication solutions.

Industry Analysts & Researchers

Tracking innovation and market shifts in identity verification.

Meet Our Team The Intelligence Behind Words

Muhammad-Amjad

Muhammad Amjad

CEO - Co Founder
Muhammad-Amjad

Muhammad Amjad

Founder
Muhammad-Amjad

Muhammad Amjad

CTO

The Approach We Take

Research & Data Collection

Gathering information from live deployments, lab testing, and academic studies.

Benchmarking & Analysis

Comparing technologies against industry standards and emerging threats.

Publication & Knowledge Sharing

Delivering our findings through reports, news coverage, and solution-specific insights.

Collaboration with Experts

Partnering with cybersecurity professionals, data scientists, and compliance specialists worldwide.

Our Commitment to Integrity

Facia operates with a technology-neutral stance; we do not promote one vendor over another, ensuring our insights remain objective, credible, and free of commercial bias.

Looking Ahead

As AI-driven fraud techniques evolve, so must the intelligence that counters them. Facia is committed to expanding its research scope, deepening its data analytics capabilities, and providing real-time threat intelligence to help our audience stay one step ahead.

Commitment to Integrity